On Paper, You’re Profitable.In Reality, You’re Not Paid What You’re Worth.The difference between the two -The Profit MirageAn illusion successful founders outgrow only with clarity.

Helping founders turn “where is all the money going?” books....and “why the offer isn't converting?” messaging....into higher profit, smoother cash flow, and decisions that don’t cause migraines.

The Big Problem:

The #1 reason growing scaling founders get stuck isn’t competition…It’s the disconnect between their money and their messaging.Most founders don’t have a “finance problem” or a “marketing problem.”
They have a clarity problem - where numbers tell one story, and marketing tells another.This mismatch silently stalls the business.

1. The Cash Flow Trap :

The P&L says +$40K.
The bank balance says +$2,114.
Cash inflows + outflows don’t match reality.
Money enters the business and somehow evaporates.This is not bad accounting. This is a structural leak.

2. The Messaging Mismatch :

You get leads. You get sales. You get traffic.But your wallet doesn’t feel the win.Marketing creates movement, not money -
because your message isn’t aligned with your margins.Revenue up. Profit sideways. Your're confused.

3. The Decision Fog :

You’re constantly stuck in the loop of :Should you hire? Raise prices? Change the offer?
Run ads? Cut expenses? Double down?Numbers say one thing. Marketing says another.
Cash says something completely different.

4. The Stress Loop :

3am anxiety about making payroll... again. Your "success" feels like a ticking time bomb.
The business is bigger. The stress is bigger.
But the pay is not.You’re growing - but not getting ahead.
Every founder feels it - specially successful ones.

Our Solution:

FINANCIAL CLARITY:

  • exactly where your money goes

  • exactly what’s profitable

  • exactly what’s draining cash

  • exactly what you can afford

  • exactly how much you can pay yourself

  • exactly what’s safe to scale

MARKETING CLARITY:

  • more leads convert

  • customers “get” your value instantly

  • the right people buy faster

  • your margins improve

  • your acquisition gets cheaper

Bookscaling :When your - numbers, messaging, pricing, offers, cash flow & growth levers…finally work together instead of fighting each other…

👋 I’m Harshal - a Fractional CFO cum Marketer helping founders who are doing everything right… yet still don’t see the money they expect.I’ve worked with enough founders to know this pattern by heart:- Revenue is growing… but the bank balance never reflects it.
- Marketing “works”… but somehow the profit doesn’t show up.
- Decisions feel like guessing because the numbers aren’t clear.Founders don’t struggle because they’re doing the wrong things -
they struggle because they’re doing the right things with the wrong clarity.My background is finance. My brain is marketing.
And my obsession is helping founders create businesses that make sense on paper and in real life.I turn confusing numbers and unclear messaging into:- higher profit, cleaner cash flow, clearer decisions
- and a business you can actually trustIf you’ve ever looked at your books or your marketing and thought, “Why doesn’t this add up?” -
that’s exactly what I help fix.Let's connect : Shoot me an email at [email protected]